For the holiday collection 2012 Shu Uemura announces an exceptional collaboration with the legendary fashion designer Karl Lagerfeld under the name of Karl Lagerfeld for Shu Uemura.
This unique moment of creation is rooted in more than 20 years of relationship and mutual admiration between two of the most renowned talents from the worlds of fashion and beauty.
With his artful hands and revolutionary vision, Mr. Shu Uemura transformed the image of woman through make-up, elevating beauty into a true work of art. Karl Lagerfeld’s illustrious career as a master of fashion design, photography and publishing has presented a worldview so unique, he has become one of the most influential creators of his time. Both have propelled their crafts into the future with their tireless quests for innovation and beauty.
“I design with shu uemura make-up because other manufacturers do not offer such beautiful colors.”
- Karl Lagerfeld
For two decades Karl Lagerfeld has been using shu uemura eyeshadows to illustrate his fashion sketches. Now he merges his world with shu uemura to create an entire collection to pay homage to the brand. The color selection and packaging is entirely designed by Karl Lagerfeld who also photographed the visual campaign.
For this holiday collection, the master of beauty and the master of fashion converge, their talent and passion for beauty evokes miracles for the holiday season.
To be launched in November 2012 in the following countries :
ASIA: Japan, China, Hong kong, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
North America: United States, Canada
Europe: France, Italy, United Kingdom, Beigium, Ireland
Information and images were extracted from the press file.