[Products introduction + New Launch]

Nothing is more beautiful than beautiful skin. Leveraging 100 years of skincare expertise, Elizabeth Arden introduces Visible Difference, a spa-inspired, regimen-focused essential skincare line that helps balance skin to reveal its natural health and radiance. Specifically designed and customized for each unique skin type, a four-part daily treatment process promises to deliver a visible improvement in the appearance of skin in just 6 days.

Beautiful is a Customized Regimen
The new line will debut in sleek, color-coded packaging to clearly designate each regimen. Visible Difference features a daily regimen for oily, combination and dry skin to cleanse, tone, treat and moisturize. Each regimen includes customized key ingredients to achieve the visible results that women want to see and the balance skin needs. Cleansers and toners purify while addressing targeted issues by unique skin type. Skin is treated with an Optimizing Skin Serum, featuring an exclusive retinol derivative, to invigorate skin so that hydration and nutrients are better absorbed. And finally, customized moisturizers help balance hydration and deliver essential nutrients. The result? A healthy looking, radiant, glowing complexion.

• Oil-free Regimen

• Skin Balancing Regimen

• Gentle Hydrating Regimen

• Special Treatment

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A simple skincare regimen which focus on "4 steps" = Cleanse, tone, treat and moisturize
Each range consist of the basic 3 item - cleanser, toner and moisturizer

Visible Difference Oil-Free
For oily Skin

To help minimize oil and balance moisture, the four-part regimen is designed to provide lightweight moisturization, help control oil and shine. Pores look refined and skin feels retexturized to restore a healthy looking glow to skin.

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Products include: 

• Oil Free Cleanser

• Oil-Free Toner

• Optimizing Skin Serum (Same serum for all regimen)

• Oil-Free Lotion
  

Visible Difference Skin Balancing
For combination skin

This line is designed for combination skin and for those seeking optimal balance in oil control, hydration and treatment. The regimen offers gentle exfoliation and toning while working with the skin’s natural repair process to create ideal moisture. Skin feels revitalized and looks healthy throughout the day, resulting in refined looking pores and a fresh glow..

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Products include:

• Skin Balancing Exfoliating Cleanser

• Skin Balancing Toner

• Optimizing Skin Serum (Same serum for all regimen)

• Skin Balancing Lotion (oil-free)

• Skin Balancing Lotion SPF 15 (oil-free)

• Skin Balancing Night Cream.

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Visible Difference Gentle Hydrating
For dry skin

Ideal for skin that craves moisture, these products work to help restore balance and promote hydration in the skin's surface levels. The four-step regimen helps remove impurities and contains ingredients to provide moisture deep within skin’s surface layers. By priming the surface, skin is prepped to receive and retain hydration throughout the day, resulting in a healthy appearance and more comfortable feel.

Products include:

• Gentle Hydrating Cleanser
• Gentle Hydrating Toner
• Optimizing Skin Serum (Same Serum for all regimen)
• Gentle Hydrating Cream
• Gentle Hydrating Cream SPF 15
• Gentle Hydrating Night Cream

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Beautiful is Special Treatment
To complement the three daily regimens, the line contains specialized treatment products for healthy looking skin. The treatments target the additional boosts women seek, whether it’s revitalization, eye treatment, or simply bringing the spa experience home.

A moist silicon-y feel type of primer

Peel & Reveal Revitalizing Mask

Products include:

• Brightening Eye Gel (a fragrance-free rollerball)
• Moisturizing Eye Cream (fragrance-free)
• Peel & Reveal Revitalizing Mask
• Hydration Boost Night Mask
• Good Morning Retexturizing Primer.

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Visible Difference Optimizing Skin Serum
Suitable for all skin types even sensitive skin
Use as Step 3 "Treat" on all regimen

This advanced treatment formula gives skin a healthy looking glow by renewing skin’s clarity and texture. With Retinyl Linoleate, a gentle patented Vitamin A molecule, it helps even skin tone, soften the appearance of fine lines, minimize the look of pores and give skin an overall radiant look. The innovative formula also helps prepare skin to receive the benefits of the skincare regimen.

Key Ingredients

• Retinyl Linoleate:
  An exclusive retinol derivative that gently and effectively retexturizes skin, improves skin tone and skin clarity, and helps repair the appearance of sun damage. Skin is left firmer and smoother looking.

• Sodium Hyaluronate:
  Found naturally in the epidermis, this ingredient lubricates and attracts moisture to the skin.

• Vitamin C Derivative:
  This stabilized form of Vitamin C provides antioxidant protection and helps brighten the appearance of skin.

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Price List....

The Visible Difference line will be available July 2012 onwards at all leading department stores islandwide.

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I was given a set of Visible Different Skin Balancing (4) products... will do a review on it when I try it out for a period of time.
[There's a little Q&A going on at the bloggers session and I won the Brightening Eye Gel ]

Random shots from the Blogger's session...

Capcakes...

Shirleen and Sharon

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Disclosure::
Was invited to the Product's launch bloggers session.
I'm not affiliated with the company.