[Products launch/Products Write Up/Makeover session]
Elizabeth Arden, the brand that first introduced eye makeup to the women of America, takes innovation to the next level with a new line of Beautiful Color Eye Shadow Singles and Duos. Complete with skincare benefits, the new multitasking eye shadows enhance every woman’s look, true to Elizabeth Arden’s quest to make every woman feel confidently beautiful.
“As women age, eye shadow can exaggerate the crepe-like texture of the eye lids. Our Advanced Pigment Technology targets color rich pigments at their core so that the new eye shadows create a fine layer on top of the lid instead of falling into lines and creases, Retinyl Linoleate and Vitamins C and E also help to smooth the appearance of aging signs. The result is a powerful combination of long lasting color with skincare benefits that lift and smooth the eye lids.”
Explains Arthur Pellegrino, Vice President, Global Research & Development at Elizabeth Arden.
Beautiful Color and Application
The buildable shades provide strong color saturation and outstanding wear. The smooth texture of the luxurious new formula is crease-proof, allowing for a multi-finish application that smoothes, brightens and lifts the look of eyes. With 32 Singles and 7 Duos, women can create any look they desire—from daytime professional to fun and flirty.
- Beautiful Color Eye Shadow Single Shades:
Amethyst, Aquamarine, Bellini, Blonde, Bone, Bronze Lustre, Chocolate, Cinnamon, Desert Rose, Glisten, Golden Orchid, Graphite, Innocence, Iridescent Pink, Golden Ivy, Mediterranean, Mystic Violet, Periwinkle, Romance, Sandstone, Seashell, Shimmering Copper, Shimmering Taupe, Shimmering Emerald, Sky, Smolder, Sparkling Sable, Spice, Sterling, Sugar Cube, Sunset, and Truffle
- Beautiful Color Eye Shadow Duo Shades:
Black Tie, Café Au Lait, Classic Khaki, Heathered Plums, Misty Teal, Precious Metals, and Tempting Taupe.
The new shadows offer skincare benefits that address both immediate and long term concerns. They help improve the appearance of signs of aging in the eye area while protecting skin from future environmental skin stressors.
Key ingredients include:
- Retinyl Linoleate: This gentle but effective Vitamin A derivative helps minimize the look of fine lines and wrinkles, and supports skin’s own natural collagen production.
- Vitamins C and E: These antioxidants neutralize free radicals, greatly reducing their destructive power on skin cells in the delicate eye area.
- Advanced Pigment Technology: Although pigments begin with a dry texture, this unique technology coats each particle with a blend of silky silicone, Retinyl Linoleate and antioxidants to give then a luxurious, smooth feel. Then, the particles are put through a process that makes them smaller and spread out, so they become surrounded by even more silicone and vitamins. As the particles spread out, they create a fine layer that floats on top of the eye lid instead of getting into fine lines.
The new shadows are also encased in a new sleek, gold and silver compact with a mirror. The Singles come with a sponge tip applicator while the Duos come with a dual ended sponge and brush. The iconic Elizabeth Arden Red Door is embossed into each powder for a sophisticated look.
Elizabeth Arden New Beautiful Color Eyeshadow Duos
Blur me... I forgot to swatch these set of colors :(
Elizabeth Arden New Beautiful Color Eyeshadow Single
Some of the single shades were missing from the display... so I just swatched what I I got on the spot :)
[Click to enlarge]
Elizabeth Arden Road Show @ Raffles City...
(Already ended.. but you can check out most departmental store for the EA counters)
We got a mini "eye" makeover session at the roadshow... I didn't pick my usual bright colors... just shimmering copper, Bronze Lustre and a tiny bit of Spice (I think...) cos these colors are pretty safe.. it won't look crazily obvious if I don't like it (You know... not all artist have the same way of applying makeup/style)
Before and after (The lighting was abit yellow and dim... so hard to capture "after")
(I have base makeup on)
I told you... nothing too crazy!! I have something on after this session, so don't wanna be too "overboard" (lolx.. excuses, I know :b)
The shimmering copper was abit strong in real life!!!
The makeup artist didn't apply any eyeshadow primer and surprisingly... it didn't crease after afew hours (about 3hrs)...
Some Elizabeth Arden Makeup products...
Holiday Gift set...
Day to Night set...
Beautiful Color Eye Shadow Singles Price : SD$34.00 [2.5g]
Beautiful Color Eye Shadow Duos Price : SD$46.00 [3g]
Available in all leading department stores nationwide in September 2012.
Goodies.. will play with the eyeshadows and update on how I feel about them soon ^_^
Read about Red Door Aura ->> Here <<-
I'm not affiliated with the company.
Products were provided for consideration